What is Dubai Chocolate? Sarah Hamouda’s Success and the Flavor that Became a Global Phenomenon
A phenomenon called “Dubai Chocolate” is sweeping the world. So much so that almost every chocolate manufacturer in our country has already started making their own version of Dubai chocolate. The original 200-gram chocolate with marbling patterns sells for 20 dollars in Dubai.
I researched the story of Dubai Chocolate’s emergence and how it became a hot topic quickly.
The Surprise Name Behind Dubai Chocolate
Behind Dubai chocolate, which has become one of the popular food trends of recent times, there is an entrepreneur that many people would not have guessed. 38-year-old British-Egyptian entrepreneur Sarah Hamouda has turned this adventure, which started as a simple side business, into a global success in a short time.
Who is Sarah Hamouda?
In 2021, Sarah Hamouda entered the Dubai chocolate market by launching her brand, Fix Dessert Chocolatier. She says her interest in sweets since childhood led her to develop her talent in this area and create a unique flavor. Hamouda aimed to preserve classic chocolate flavors while blending the traditional flavors of the Middle East with modern chocolates.
“We wanted to create a new experience,” says Sarah Hamouda in an interview: “Honestly, at no stage did I think this product would become a global phenomenon. We now receive messages from all over the world, from Canada to Romania and Argentina. It’s all incredible what has happened today.”
The Power of Social Media: The Fame of Going Viral
The moment that made Fix Dessert Chocolatier known worldwide was when an ASMR video went viral on TikTok. The sounds produced by a TikTok influencer (Maria Vehera) as she opened a box of chocolates in her car and her reactions when she bit into the chocolate attracted the attention of millions of people. This social media success led to Dubai Chocolate spreading worldwide quickly and brought intense demand for the brand. The brand went from receiving three to five Dubai chocolate orders daily to five hundred daily.
A Symbol of Luxury: A Gift from Dubai to the World
More than just a dessert, Dubai chocolate has become a symbol of a luxurious lifestyle. After all, isn’t that what the perception of Dubai is about? It is often preferred for special occasions and celebrations and as a gift. Sarah Hamouda’s goal is to turn Dubai into a global chocolate hub and promote the flavors of the Middle East through these prestigious products.
From a Side Business to a Global Phenomenon
Sarah Hamouda’s short journey is the story behind Dubai Chocolate. Don’t be fooled by the claims of some boutique producers in Turkey: “We produced this chocolate, and we were the first!” As I explained above, this famous chocolate originated in Dubai.
Bottom line;
What started as a small side business of an expat living in Dubai has become a global flavor trend combining social media and quality production—other chocolate varieties include Sarah Hamouda’s Dubai chocolate. For example, “Mind Your Biscoff,” a crunchy white chocolate bar with white chocolate Lotus biscuit, is also very successful.
What is Dubai Chocolate?
Dubai chocolate is a luxurious and innovative dessert that has become a phenomenon, especially created by Dubai-based entrepreneur Sarah Hamouda. To create a unique taste, this chocolate combines modern chocolate-making techniques with authentic Middle Eastern flavors (such as kadayif, dates, and saffron). The colorful and artistic outer coatings are eye-catching, while the fillings inside offer exotic flavors. Preferred for luxury and gift purposes, this chocolate has gained worldwide fame with the influence of social media.
*SarahHamouda’s report on CNN.
